Problem Or Pain Point That Your Startup Idea Aims To Address.

The problem being addressed is the difficulty in distinguishing genuine ethical and sustainable products from greenwashing, which makes it challenging for consumers to make informed choices while shopping.

This “Startup Idea” Audience

This idea is best suited for conscious consumers who are looking to shop ethically and sustainably but struggle to find authentic products among the greenwashing practices of companies.

Startup Idea:

The startup idea is to develop a chrome extension that suggests cleaner alternatives to products on Amazon by directing users to small brand sites with ethical and sustainable products.