A multinational FMCG brand that prioritizes purpose over
Problem Or Pain Point That Your Startup Idea Aims To Address.
The vast majority of consumer brands are owned by a small handful of companies, leading to concerns over lack of diversity, transparency, and ethical practices. There is a need for a competitor that prioritizes social impact over financial gains.
This “Startup Idea” Audience
This idea is best suited for conscious consumers with the financial ability to spend on products that align with their values of making a positive impact on society and the environment. It targets individuals looking for quality products associated with a brand that symbolizes reliability and social value.
Startup Idea:
A multinational FMCG brand that prioritizes purpose over profits by offering commodity products with the unique selling point of contributing to making the world better, aiming to challenge the current dominant models of capitalism.